turned out to be the nightmare season the naysayers predicted. There were
winners and losers, of course, but broadly speaking
The Rise of Reggaeton
flavours are really breaking through on Ibiza's biggest dancefloors. This
summer, reggaeton heavyweight J Balvin has been smashing
it at Pacha, Brutal at Privilege has been jam-packed, and Ushuaïa have had
plenty of success with their new club culture super brand, MUCHO. Why is the genre
working so well? Originating in the Caribbean, reggaeton fusion sounds are a
perfect fit for the prevailing psychological state
an underlying trend developing in
A new generation of UK rap talents secure debut bookings
Stormzy's epic #MERKY Festival has been pivotal in raising UK rap music’s profile in Ibiza. The event is now on the verge of outgrowing Ibiza Rocks Hotel, not to mention the town of San Antonio. It seems unlikely we'll see #MERKY back at Ibiza Rocks next summer and it will be intriguing to see if any of the island's more spacious venues will look to champion the event. As for Ibiza Rocks, grime music has become such an important part of their story in recent years that we can't see them turning their back on the sound. Instead, expect San Antonio's principal daytime venue to shine a spotlight on up-and-coming rap talent from across the UK.
Early Announcements and the Death of the Tour Operator
days when the island's biggest promoters woke up from hibernation in early
March are over. From now on, expect to see party and artist confirmation
announced as early as January, as
Return of the Underground
The tech-house explosion of 2018, driven primarily by CamelPhat, Solardo and Fisher, is inducting a new generation into sounds outside of the mainstream. Reminiscent of the deep house boom of 2012, the buzz on the dancefloor is tangible and wholly driven by young entry-level ravers. Accordingly, after a couple of really tricky years for the underground, tech promoters will be able to rest a little easier next summer as the mass of tech-house fanatics forged on the Bodyworks dancefloor develop their tastes to the point where partying at stripped-back rave dens like DC10 and Ibiza Underground becomes obligatory.
Eco Strategies Abound
emergent industries, the electronic dance music scene is forever seeking new
and beautiful settings in which to set up shop. In recent years, however, the
ecological impact of this expansion into new territories has become a big theme
for discussion, chiefly because we tend to create a lot of plastic waste when we land in paradise. Mercifully, a handful of
Banishing the VIP Stigma
10 years ago the great VIP debate was the biggest row in town. According to purist ravers, VIPs were musically and spiritually illiterate and their money would surely ruin the rave scene in the end. And while the issue remains a point of contention, the reality is that upgrade culture has become an integrated part of today's Balearic clubland experience. The recent democratisation of the old VIP model, principally at Ibiza Rocks Hotel, Amnesia and O Beach, has gone a long way to deodorising the stigma. Indeed, upgrading has been made more affordable. Yet the old terminology remains. The solution? Surely it's time for the island's best venues to find a better word, phrase or tagline to frame the nature of their elevated products. Not only does the term VIP conjure up greedy images of bloated millionaires latching onto a vogue scene that they'll never understand, it's also a misrepresentation of the truth. After all, these days most of the folk raving upstairs on the Amnesia balcony or lounging poolside at Ibiza Rocks have upgraded to mark some special occasion, like a birthday or a hen weekend, when it's more fun to have your friends and family in close proximity. In 2020, expect Ibiza to start recasting the image of its upgrade products in the hope of finally shaking off the unwanted connotations associated with the outdated term.
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The Past Means Nothing Now
Dance music's next generation are too young to appreciate the complex history of
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The foundations of a new phase are laid
more so than anything else, the year 2020 will bring forth a new phase of energy.
A sort of rebirth. Anticipate the social and cultural trends that defined the last
decade to begin receding as the next cycle of change begins to take shape.
It'll be a time for
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