A collection of rare Tupac Shakur photographs are being sold as NFTs.
Death Row Records has just announced an upcoming collection of NFTs (non-fungible tokens) celebrating the label's 30th anniversary, set to be released today (November 23).
The 'Tupac collection' includes a series of unseen and rare images of Tupac Shakur - taken by hip hop journalist Lawrence "Loupy D" Dotson.
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It consists of 18 tokens featuring unseen images from the 'Changes' rapper's debut album release party.
The photographs are available for auction on the NFT platform OpenSea. The auction ends on November 29 9:PM PST.
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As explained on the collection's website Loupy D was invited to his '2Pacalypse Now' launch party after the pair had a conversation at a bar about misogyny in hip hop.
He then took a disposable 35mm black and white camera and attended the party.
He has partnered with 100K Trees for Humanity to be the nonprofit recipient of profits from NFT sales, an organization dedicated to planting 100,000 urban trees and plants
They will plant 17 trees for each of the original photos and 400+ trees for the sale of the NFT collage “Super NFT” in Tupac's hometown of Marin County, California.
Loupy D told The Rolling Stone that he took photographs at the party for 1992 album '2Pacalypse Now' but never showed anyone - other than sometimes revealing them to his students during his days as a substitute teacher to reward good behaviour.
He didn't know what to do with them until the idea of an NFT was discussed.
"When you look at these photos you can see it in his eyes: the determination, the passion, the swagger, the shine," Dotson said.
"These photos show a side of the man not many people got to see. This 'Pac wasn’t covered in jewels and Versace; this ‘Pac was humble and hungry. He knew what he going for on stage that night, and that was to become the legend that he is."
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Aneesa Ahmed is Mixmag's Digital Intern, follow her on Twitter