Snapchat and Live Nation teaming up to make AR experiences for festivals and concerts
Launching at EDC Las Vegas in a few weeks
A deal between Snapchat and Live Nation will see augmented reality experiences at future music festivals and concerts.
People attending particular Live Nation events will be able to use Snapchat to unlock these AR creations with special lenses.
According to Snapchat, the use of AR will “elevate festivals and concerts beyond stages and screens to create a deeper connection between artists and fans.”
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Snapchat is the exclusive AR partner of 16 Live Nation’s festivals, including Lollapalooza in Chicago, Wireless Festival in London, Rolling Loud in Miami, and The Governor’s Ball in New York.
The new technology will be launched at EDC Las Vegas which is also where they tested out the ‘story’ concept eight years ago.
Users will also be able to share the AR they witness to friends via the Snapchat app.
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Watch a video below sharing what is to expect.
Becky Buckle is Mixmag's Digital Intern, follow her on Twitter