The BRITs has announced that PinkPantheress will be exclusively performing on Roblox for audiences on February 11. This collaboration between the two organisations is also creating the first-ever VIP party for an awards show on the Roblox platform.
The virtual event will feature PinkPantheress performing some of her most popualr songs, including 'Pain' and 'Just For Me', in avatar form.
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According to the BRITs website, from today (February 8) to February 14, BRITs award nominees and honourees will be able to access the virtual platform for a VIP party and have virtual meet-and-greets with fans.
A highlights reel of the best moments will be aired on February 9 on the metaverse stage and on February 11 at 5:PM GMT the PinkPantheress performance will premiere.
“I’m so glad I got to do a performance for the Roblox and BRITs families,” said PinkPantheress.
“As someone that loves video games and escaping into my own virtual world, I’m hoping I took everyone on an experience.”
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“When planning the BRITs 2022 digital campaign we knew we wanted to enter the metaverse with Roblox,” said Luke Ferrar, Innovation Director, Polydor Records and Co-Chair of the BRITs Digital Committee.
“What Dubit has built within the Roblox platform is an immersive BRITs experience. It has far surpassed our expectations with wonderful detail and flourishes in the world. It’s fantastic to have PinkPantheress, who reaches a huge Gen Z audience, perform in it. Very proud to have the BRITs enter this space in this way for the first time.”
Fans can join the official Roblox event by visiting the website; the performances will be repeated every hour over the weekend.
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Pinkpantheress has been named BBC's Sound Of 2022 and has seen huge success after her debut mixtape 'to hell with it'.
The 2022 BRIT Awards event will be held tonight (February 8) and is hosted by comedian Mo Gilligan.
The complete list of nominees may be seen here. With four nominations each, Adele, Ed Sheeran, Little Simz, and Dave lead this year's list.
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Aneesa Ahmed is Mixmag's Digital Intern, follow her on Twitter