PinkPantheress to perform virtual BRITs show on Roblox - News - Mixmag
Search Menu
Home Latest News Menu
News

PinkPantheress to perform virtual BRITs show on Roblox

The set will be available to watch every hour over the weekend

  • Aneesa Ahmed
  • 8 February 2022
PinkPantheress to perform virtual BRITs show on Roblox

The BRITs has announced that PinkPantheress will be exclusively performing on Roblox for audiences on February 11. This collaboration between the two organisations is also creating the first-ever VIP party for an awards show on the Roblox platform.

The virtual event will feature PinkPantheress performing some of her most popualr songs, including 'Pain' and 'Just For Me', in avatar form.

Read this next: Gen Z are finding music through video games

According to the BRITs website, from today (February 8) to February 14, BRITs award nominees and honourees will be able to access the virtual platform for a VIP party and have virtual meet-and-greets with fans.

A highlights reel of the best moments will be aired on February 9 on the metaverse stage and on February 11 at 5:PM GMT the PinkPantheress performance will premiere.

Read this next: PinkPantheress releases remix album featuring Anz, LSDXOXO and more

“I’m so glad I got to do a performance for the Roblox and BRITs families,” said PinkPantheress.

“As someone that loves video games and escaping into my own virtual world, I’m hoping I took everyone on an experience.”

Read this next: Fred again.. has been nominated for a BRIT award

“When planning the BRITs 2022 digital campaign we knew we wanted to enter the metaverse with Roblox,” said Luke Ferrar, Innovation Director, Polydor Records and Co-Chair of the BRITs Digital Committee.

“What Dubit has built within the Roblox platform is an immersive BRITs experience. It has far surpassed our expectations with wonderful detail and flourishes in the world. It’s fantastic to have PinkPantheress, who reaches a huge Gen Z audience, perform in it. Very proud to have the BRITs enter this space in this way for the first time.”

Fans can join the official Roblox event by visiting the website; the performances will be repeated every hour over the weekend.

Read this next: PinkPantheress wins BBC Radio 1's Sound of 2022

Pinkpantheress has been named BBC's Sound Of 2022 and has seen huge success after her debut mixtape 'to hell with it'.

The 2022 BRIT Awards event will be held tonight (February 8) and is hosted by comedian Mo Gilligan.

The complete list of nominees may be seen here. With four nominations each, Adele, Ed Sheeran, Little Simz, and Dave lead this year's list.

Read this next: Little Simz, Dave and Ghetts win big at the MOBO awards

Aneesa Ahmed is Mixmag's Digital Intern, follow her on Twitter

Load the next article
Newsletter 2

Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.

Loading...
Loading...
Newsletter 2

Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.