Nike announce their latest collaborative trainer with Skepta
The trainer is part of a wider campaign that celebrates Skepta’s rise from his humble beginnings
Nike has teamed up with Skepta for another collaborative trainer, this time working their magic on the iconic SHOX silhouette with a trainer entitled: SK SHOX.
The campaign around the release is about finding belief in boundless opportunity. In 2018, Skepta was bestowed a chieftainship in his parents' home state of Ogun in Nigeria. Nigerian chieftainships are given in recognition of a positive contribution to community wellbeing.
The shoe’s design extends this thought in the abstract. It incorporates elements of Skepta’s Nigerian heritage to share his familial respect. That energy is also one that Skepta is keen to harness in this provocative shoe, to let everyone feel their dreams are within reach. The shoe becomes a conduit to share his point of view that the future is limitless.
Skepta's choice of the SHOX silhouette is rooted in a specific memory. “When I used to go to Manchester, all the kids were rocking SHOX. It was a real street shoe there. I liked their swag — the windbreakers and the SHOX," he said. "I thought ‘Yeah, let’s definitely do that,’ because I always remember those trips up north."
The Nike SK SHOX drop September 12th and will be available from Nike.com and other selected retailers.
Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter
Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.
