The campaign around the release is about finding belief in boundless opportunity. In 2018, Skepta was bestowed a chieftainship in his parents' home state of Ogun in Nigeria. Nigerian chieftainships are given in recognition of a positive contribution to community wellbeing.
The shoe’s design extends this thought in the abstract. It incorporates elements of Skepta’s Nigerian heritage to share his familial respect. That energy is also one that Skepta is keen to harness in this provocative shoe, to let everyone feel their dreams are within reach. The shoe becomes a conduit to share his point of view that the future is limitless.
Skepta's choice of the SHOX silhouette is rooted in a specific memory. “When I used to go to Manchester, all the kids were rocking SHOX. It was a real street shoe there. I liked their swag — the windbreakers and the SHOX," he said. "I thought ‘Yeah, let’s definitely do that,’ because I always remember those trips up north."
The Nike SK SHOX drop September 12th and will be available from Nike.com and other selected retailers.
Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter
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