Glastonbury has revealed its new arena and project for 2019, IICON.
The structure hasn't been built yet, but the Block9 team has described it as an "immense sculptural artwork" that poses questions about "power, technology and humanity in the digital age."
Glasto-goers can expect the 15,000-capacity arena to be "a colossal, anonymised head - epic in scale, sinister in nature."
Block9's press release reads: "IICON is a pseudo-religious monument to the terrifying new realities emerging in our digital, data-driven, post-truth age.
"The head lies motionless in sleep... or in death. Human features have been erased, replaced by a vast array of pixels. Ethereal visions of human history pass across the surface depicting tragedy and beauty, humanity and technology, art and artifice."
Stage two of IICON will see it going on an international tour in 2020, visiting cities such as London, New York, Los Angeles, Sydney and Shanghai. Each location will feature different line-ups.
Gideon Berger of Block9 said: "There are certain groups of artists, musical movements and individual pieces of music that, when interrogated, tell an incredible human story; a story that today may be easily forgotten as we are prescribed a severely limited repertoire via our smartphones.
"Our consumption of music as commodified entertainment totally overlooks the social, political and historical narratives that gave birth to this music in the first place. IICON unpacks multiple loaded musical phenomena from the last 100 years and prompts the reveller to delve a little deeper into music".
Stephen Gallagher of Block9 added: "IICON represents the data-fuelled power of faceless multinationals and personifies how humanity has found itself trapped in self-imposed, digital bondage. It is our response to the world we live in today."
Glastonbury's organiser Emily Eavis described the new addition as "epic".
Block9 enters its 11th year this year and has so far donated £66,000 to various causes, including an AIDS hospice in Zambia, MSF and rescue operations in the Mediterranean Sea.
[Image: Genosys at Glastonbury]
Dave Turner is Mixmag's Commercial Content Editor, follow him on Twitter
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