​Brian Eno launches EarthPercent, a climate change initiative for the music industry - News - Mixmag
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​Brian Eno launches EarthPercent, a climate change initiative for the music industry

The organisation aims to generate $100 million by 2030

  • Gemma Ross
  • 28 April 2021
​Brian Eno launches EarthPercent, a climate change initiative for the music industry

Brian Eno has launched EarthPercent: an initiative to undertake the music industry’s environmental footprint.

The British pioneer put the action plan into place with aims to raise $100 million from the industry collectively by 2030. The money will support the ‘most impactful organisations addressing the climate emergency’, according to EarthPercent’s website.

Read this next: How dance music can limit its environmental impact

“We want to encourage artists and music-related organisations to pledge a small percentage of their income to EarthPercent. This percentage can be collected at source and diverted to EarthPercent where it will be directed to the most impactful organisations dealing with climate change,” it reads.

Brian Eno is best known for his innovative work in ambient and experimental music, tracking back to his beginnings in visual arts, production and music theory. Now, Eno is hoping to tackle climate change with the help of his platform.

Read this next: Ambient music has become a soothing soundtrack to turbulent times

He stated: “EarthPercent seeks to hold the planet as a stakeholder,” following Earth Day on April 22. “EarthPercent’s stellar advisory panel makes makes the process easy for the music industry to donate to environmental organisations, safe in the knowledge the money will be reaching only those projects with demonstrable and meaningful impact.”

With 1000 touring DJs taking over 51,000 flights in 2019 prior to the pandemic, the music industry has played a detrimental part to the world’s climate crisis.

As the impact is being noticed across the industry, changes have started to take place in recent months. Beggars Group and Ninja Tune have both pledged to become carbon neutral by 2022, while many festivals and events are now boosting the green agenda, mapping a more sustainable approach to event planning.

Gemma Ross is Mixmag's Digital Intern, follow her on Twitter

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