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Telfar says his bag prices are based on a DJ’s fee

"I wanted it to be the price that you would get DJing one DJ gig"

  • Tope Olufemi
  • 17 September 2021
Telfar says his bag prices are based on a DJ’s fee

Telfar Clemens has revealed that the pricing of his popular Telfar Shopping Bag are based off a DJ’s wages.

Speaking to CBS, the popular designer spoke about his time frequenting nightlife spots and DJ’ing, and the way this influenced the prices of his bags.

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“I would earn my money through DJing gigs so I wanted it to be the price that you would get DJ’ing one DJ gig,” he said.

His incredibly popular bags, which range from $150-$257 have been seen on the likes of Beyoncé, and have drawn much attention to the Brooklyn-based designer, whose bags continue to regularly sell out due to high demand.

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The brand was in the spotlight earlier this year after GUESS created an incredibly similar bag to Telfar’s, with an embossed ‘G’ on the front instead of the signature ‘T’ found on Telfar bags.

GUESS eventually pulled the bag due to the outrage their dupe caused, saying:

“Signal Brands, the handbag licensee of Guess, Inc., has voluntarily halted the sale of its G-Logo totes. Some on social media have compared the totes to Telfar Global's shopping bags. Signal Brands does not wish to create any impediments to Telfar Global's success and, as such, has independently decided to stop selling the G-logo totes.”

Read this next: The Secret DJ's run in with the world of high fashion

Watch the Telfar interview clip below.

Tope Olufemi is Mixmag’s Digital Intern, follow them on Twitter

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