SHERELLE features in new Arsenal FC 2022-23 season kit launch
The DJ and producer has been a life-long fan of the North London football club
SHERELLE is donning the new Arsenal FC 2022/23 Adidas kit, the team's third kit for the upcoming season.
As one of the 'stars' who sport the new kit, SHERELLE has been picked to be a mascot of the team and kit for being a legendary life-long fan of the team and for "making a difference in and around North London".
She is seen in promotional content wearing the baby pink kit with her signature beret. She's photographed and videoed playing around with a football and showing off her football moves.
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In the promotional video, the DJ, producer and label owner also speaks about her label, BEAUTIFUL, which gives a studio space to Black and queer artists.
"It's just nice to give back the same opportunities I was afforded," SHERELLE says in the video when speaking about BEAUTIFUL.
Beautiful also runs music workshops to help Black, queer artists, producers and DJs learn more skills and to build a community that can help each other.
DJ and label owner, Sherelle, was born and raised near Hale End— Arsenal (@Arsenal) July 29, 2022
Selected for her positive impact in the community, she models our 22/23 third kit
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A news release on Arsenal FC's website credited SHERELLE's many achievements, including her breakthrough Boiler Room set and her influence here at Mixmag.
"[SHERELLE helped] to rewrite the dance music narrative by counteracting the whitewashing that had erased the Black roots and contributions to dance music for decades," the news release said.
It also mentions that SHERELLE used to play football throughout her childhood at the Peter May Sports Centre - located next to Arsenal FC's Hale End Academy.
The DJ was one of the figures and groups picked to sport the new kit by the team - others include community gardener and campaigner Tayshan Hayden-Smith; musician Jelani Blackman; and London BIPOC skate collective Melanin Skate Gals & Pals.
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Check out the profiles of all the people and groups here. The Arsenal FC third kit is available now at Arsenal Direct.
Aneesa Ahmed is Mixmag's Digital Intern, follow her on Twitter