The labels involved will put record prices up by 10 per cent on Friday November 30, and donate the extra revenue directly to the UK charities. 10 per cent of the overall profits from the day will then also be donated by the labels.
The sale is being labelled as an 'Alternative Black Friday', shifting the capitalist focus of last weekend's commercial sales drive to a more charitable initiative.
“The fact that the western world is scrambling for a discount and big business profits are skyrocketing while bombs are being dropped, famine is raging and hundreds of thousands are homeless in the UK just doesn’t sit right,” said Rhythm Section boss Bradley Zero (pictured). Rhythm Section has called on other labels to join the initiative.
Head to the Bandcamp shop of each label involved tomorrow to partake in the Aternative Black Friday sale.