Outlook Festival has announced a new affordable ticketing scheme in response to the rising cost of living.
The festival now offers a pay-what-you-can system with acknowledgement of “the current climate”, in which fans can purchase tickets at a discounted rate.
Kicking off this week, the scheme will apply for both the festival’s Croatian and UK editions, the latter launching for the first time in 2022.
“We believe in doing what we can to make music and events accessible to as many people as possible,” Outlook announced on Instagram on Friday.
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“This year, the increased cost of living is making attending events a challenge for many people, and with the launch of our inaugural year of our first UK event, hosting all of our community is more important than ever.”
With recognition of the current financial crisis in the UK, Outlook will ask fans to apply via a form for the scheme, "and that you only apply if you genuinely cannot afford the current full price ticket”.
“As independent promoters, we are also feeling the impact of these economic challenges but believe that ensuring our audience can still come together and celebrate the music we are passionate about is crucial,” they said in the post.
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Outlook Festival first launched its staple Croatian event in 2008. Since then, the festival has expanded and now adds its inaugural UK edition for the first time in 2022. Acts slated to play include Skream, Ghetts, SHERELLE, Ben UFO, and Special Request.
“In the current climate, we appreciate that some of our audience simply will not be able to afford full-price tickets to music events. We ask for your honesty and support of one another,” they said.
Find out more about Outlook’s pay-what-you-can scheme here.
Gemma Ross is Mixmag's Editorial Assistant, follow her on Twitter