​Deadmau5 and Richie Hawtin are joining forces on an augmented reality gaming platform - News - Mixmag
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​Deadmau5 and Richie Hawtin are joining forces on an augmented reality gaming platform

PIXELYNX is the new platform inspiring "movement, exploration and connection at a global scale"

  • Gemma Ross
  • 18 November 2021
​Deadmau5 and Richie Hawtin are joining forces on an augmented reality gaming platform

Joel Zimmerman (AKA Deadmau5) and Richie Hawtin have joined forces with a team of game developers and technologists to create a brand new game: PIXELYNX.

With support from gaming industry veterans Ben Turner, Dean Wilson and Inder Phull, both musicians have put their hand in to create an augmented reality universe

The new gaming platform will be released following a recent deal signing with Niantic, developers of Pokémon GO, Ingress, and Pikmin Bloom, amongst others.

Read this next: Gen Z are finding music through video games

PIXELYNX will utilise Niantic’s Lightship Platform and the Augmented Reality Developer Kit (ARDK), a tool helping creators to develop games in AR, which "inspire movement, exploration and connection at a global scale."

The platform will also work as a "virtual world ecosystem" in which players can track NFTs and create immersive environments, while musicians can lead virtual performances and playable experiences.

Players can collect music, rewards, in-game assets and prizes as they traverse the new virtual world created by Zimmerman and Hawtin.

Read this next: From Our Minds: How Richie Hawtin's new party channels the positive power of dance music

Speaking on the new project, co-founder Inder Phull said: “As we look towards launching our platform in 2022, the development of a mobile app that allows fans to collect new songs and NFTs in the real world was always part of our vision to create the music metaverse.

“Teaming with Niantic on their Lightship ARDK to develop our mobile gaming app, will ensure that fans are able to take our game with them wherever they go, blending digital and real-world experiences and enriching the fan experience in completely unique ways,” he continued.

Watch a teaser for Deadmau5 and Richie Hawtin’s new platform, PIXELYNX, below, and find out more about it here.

Gemma Ross is Mixmag's Digital Intern, follow her on Twitter

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