Maison Kitsuné taps into musical roots for AW19 collection - - Mixmag
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Maison Kitsuné taps into musical roots for AW19 collection

Unveiling the brand’s fresh direction under new Creative Director

  • Tayler Willson
  • 12 July 2019
Maison Kitsuné taps into musical roots for AW19 collection

Tapping into the label’s deep musical roots, Maison Kitsuné's AW19 collection combines a mix of tailoring, streetwear and comfort-focused apparel.

Exploring House Music’s golden age and 90s music inspiration, Maison Kitsuné's AW19 collection combines a mix of tailoring, streetwear and comfort-focused apparel.

This also marks the brand’s first campaign under new Creative Director, Yuni Ahn, and lays the foundations of her vision for both men’s and womenswear.

Set in Zuma Beach, California, the campaign documents the everyday life of a group of youths living in a coastal town. Presented as a series of black-and-white and chromatic shots, the footage shows ordinary scenes, capturing youthful energy at its best.

The Maison Kitsuné AW19 collection will be available later in the year from the brand’s website www.maisonkitsune.com.

Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

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