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PUMA and CHINATOWN MARKET release bold DIY-inspired footwear collaboration

A fresh and colourful take on some of the brand’s most iconic silhouettes

  • Tayler Willson
  • 12 July 2019
PUMA and CHINATOWN MARKET release bold DIY-inspired footwear collaboration

PUMA and CHINATOWN MARKET have taken to the former’s archives to recreate some classic footwear, reimagined using colourful slogans and graphics, as well as interchangeable DIY elements.

CHINATOWN MARKET is a DIY-aesthetic brand and is inspired by the fast-moving pace of New York’s Canal Street. Chinatown Market immediately stands out with its fun graphics and eye-catching prints.

Recreating PUMA’s modern and iconic silhouettes, the collection drops unique renditions of the latest Storm trainer, as well as classics like Suede and Ralph Sampson. With a chunky cloud-shaped sole, the Storm CHINATOWN MARKET features a mesh base with overlays in nubuck and leather. The bright yellow CHINATOWN MARKET woven label on the side and multi-coloured PUMA print on the tongue complete the look.

Calling attention to iconic silhouettes, the collab drops PUMA Suede CHINATOWN MARKET decked with black and yellow checkered patterns and Ralph Sampson Lo CHINATOWN MARKET with multi-colored interchangeable stripes.

The PUMA x CHINATOWN MARKET collection has launched globally on PUMA.com and at retailers like Size? and Footpatrol.

Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

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