Leading sound company Loud Professional will link up with Proud Embankment to host a series of ongoing, bi-monthly events, entitled 'Project Loud'.
It will be the first time that Loud Professional's soundsystem will be installed in a UK club and it becomes only the third venue in the world to have it readily available, the others being DC10 in Ibiza and Movement Torino.
Discussing the partnership, Alex Proud, owner and founder of The Proud Group, says, "with Project Loud we will have the best sound system of any London club, alongside the most spectacular shows you can see in the West End, in the biggest and most prestigious cabaret club in the UK."
Mobile phones will not be permitted on the dance floors of Project Loud events (cameras will be covered on entry) and each party will enlist the world's top three visual mapping and lighting producers.
James Ball is Mixmag's Weekend Editor. Follow him on Twitter
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