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Fred Perry and The Museum of Youth Culture team up for London takeovers

The collaboration has been designed to celebrate importance of subcultural spaces and personal stories

  • Tayler Willson
  • 31 January 2020
Fred Perry and The Museum of Youth Culture team up for London takeovers

Fred Perry and The Museum of Culture have announced they’ll be launching two London in-store takeovers, starting from January 30th.

Entitled “From Bedrooms to Basements”, this pop-up exhibition is dedicated to the styles, scenes and sounds forged by young people over the last 100 years, incorporating crowdsourced photography and youth culture ephemera matched with clothing from the Fred Perry archive.

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A joint exhibition curated across two iconic Fred Perry locations - Camden High Street and Henrietta Street - the pop-up museum concept celebrates the importance of subcultural spaces and personal stories with a nod to the impact of Fred Perry on youth culture history.

Giving readers the chance to get involved, the exhibitions also mark the launch of the Fred Perry x Museum of Youth Culture DIY Scanning Booth. From teenage bedrooms covered in band posters, to sweaty basement clubs in your local town, Fred Perry wants you to celebrate your history. Head down to one of their scanning booths with photographs, flyers or paper ephemera and become part of the Museum of Youth Culture.

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Every submission has the chance of being featured across Fred Perry’s social media channels and inclusion within future exhibitions. Below are some of the excellent images you'll see at the two exhibitions.

Credit: Andrew Gallix

Credit: Catherine Laz

Credit: Dolores

Credit: Caxton Youth Trust

Credit: Jeff Freeman

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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

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