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Calvin Klein’s new LGBTQIA+ campaign features Honey Dijon and Arca

The campaign celebrates trans and queer artists

  • Tope Olufemi
  • 3 June 2021
Calvin Klein’s new LGBTQIA+ campaign features Honey Dijon and Arca

Honey Dijon, Arca, King Princess, and a host of other artists appear in Calvin Klein’s new LGBTQIA+ campaign.

#proudinmycalvins documents queer and trans artists and their journey’s, celebrating their most defining moments.The campaign also features poet Kai-Isaiah Jamal, and actor Omar Ayuso, and was shot by six photographers, including Matt Lambert and Campbell Addy.

Read this next: Queer the dancefloor: how electronic music evolved by re-embracing its radical roots

Speaking about her early experiences within queer and trans communities growing up, Honey Dijon spoke about the comfort she felt within that space:

“It was another trans woman who saw me and said to me, ‘You belong in a skirt.’, and it was the first time in my life that someone had seen me before I saw myself’.

Read this next: Incandescent teacher: Honey Dijon is lighting up the world of dance music

Arca spoke of the first time she felt confident enough to cruise, the first time she exercised her agency.

"I guess in that moment of connection, I felt a vitality. I felt free of a doubt and elated. I felt clearer and excited for what was to come. I had a feeling things were only going to get better."

Read this next: Sherelle announces new platform BEAUTIFUL for black and queer music communities

The campaign is partnering with non-profit organisations to support “the advocacy, equality, and safety of LGBTQIA+ communities worldwide”. This includes The Trevor Project, the largest suicide prevention and crisis centre for LGBTQIA+ young people in the world.

Tope Olufemi is Mixmag's Digital Intern, follow them on Twitter

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