Supreme’s rise from modest skate shop to streetwear global stardom is a story worth telling.
Since its birth in 1994, Supreme has become a major player across the world of high-end fashion. Worn by everyone from skaters in downtown Manhattan, to rich kids in Surrey, you wouldn’t need to travel far to find a product from the sought-after brand.
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Head to one of their 11 worldwide stores on any given Thursday, and expect to find long queues of excited collectors - young and old - eagerly trying to get their hands on their latest, limited-edition drops. Streetwear has gone mad.
From the likes of Nike, Clarks, The North Face, Comme des Garçons and Stone Island, Supreme has collaborated with some of the world’s most iconic brands, with some pieces selling for extortionate amounts.
The Courrier 90 Trunk they created with Louis Vuittin, for example, sold for a staggering $104,218 at a Paris auction last year.
Now Supreme are releasing a detailed photographic compilation, that will document that affect they’ve had on fashion and culture. Featuring over 800 images from photographers like Larry Clark and David Sims, this limited-edition book will take readers from the brand’s early days, to where you see it now.
Below we take a look at just a few of the images that feature in the brand's new book. Retailing at £35, the book is available from End Clothing in-store and online from 29th January to 5th February.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter