Lacoste and Tyler, The Creator’s GOLF LE FLEUR* unveil debut collaboration - - Mixmag

Lacoste and Tyler, The Creator’s GOLF LE FLEUR* unveil debut collaboration

The rapper teams up with the French brand for a tennis-inspired pastel collection

  • Tayler Willson
  • 9 July 2019

After months of rumours, iconic French brand Lacoste has teamed up with GOLF Le FLEUR* - Tyler, The Creator’s clothing brand - to bring us an offering inspired by classic French tennis culture.

Unveiled at a time when the world is fixated by Wimbledon, Tyler, The Creator has designed a set of garments reminiscent of the typical 80s courtside hues.

In typically specific fashion, the colours used have been renamed to express the singularities produced by surprising multi-shades or complementary side tints. It’s not dusty pink, it’s “litchi”, beige becomes a mineral “geode”, while off-white is called “mascarpone”.

Somewhere in-between the classy, laid-back tennis lifestyle and street-level subcultures, Lacoste × GOLF le FLEUR* offers high-end, casual style. Subversive and multifaceted by nature, Tyler, The Creator has put his own touch on the entire collection.

Even Lacoste’s iconic crocodile has been reworked to include an embroidered poppy flower in its jaws, directly referencing the instances of GOLF le FLEUR* typeset straight onto tracksuit trousers or in the form of bucket hat stripes.

The collection drops on 17th July 2019 at Lacoste - both online and in stores - as well as at concept stores around the world. See the accompanying short film below too.

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