Spotify partners with FC Barcelona to rename Camp Nou
The long-term partnership starts in July
Streaming giants Spotify are partnering with one of Spain’s largest football clubs, Barcelona FC, in a long-term sponsorship deal slated to begin this July.
The partnership will even extend to the football club’s iconic stadium Camp Nou, which will be renamed ‘Spotify Camp Nou’ by the summer.
Spotify will become the official audio streaming partner as part of the deal. The Catalan club currently sits at third in the La Liga division, the highest tier in Spanish football.
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“We could not be more thrilled to be partnering with [FC Barcelona] to bring the worlds of music and football together,” Spotify’s Chief Freemium Business Officer, Alex Norström, said in a statement.
“We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.”
Barcelona’s stadium is currently the largest in Europe housing nearly 100,000 people on match days. For the first time in the club’s history, its name will be changed from Camp Nou.
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“Our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou,” said Norström.
The partnership begins this July at the start of La Liga’s 2022/2023 season taking over branding on team shirts four seasons, and training shirts for three on both women’s and men’s teams.
It’s currently unknown how much the deal was worth, although the Associated Press report that it could have fetched anywhere between 50 to 60 million Euros per season. The partnership lands a year after Spotify CEO Daniel Ek tried and failed to purchase Arsenal FC for £1.8 billion.
Gemma Ross is Mixmag's Editorial Assistant, follow her on Twitter