Kanye West raises $1 million for DMX’s family
The money was raised through a sold-out collaboration with Balenciaga
Kanye West’s collaboration with Balenciaga to commemorate the late rapper DMX has raised over $1 million for his family, according to TMZ.
Yeezy, Kanye West’s fashion label, enlisted Balenciaga to create a shirt paying tribute to the hip hop legend, real name Earl Simmons, with net proceeds benefiting his family. The $200 shirts sold out in 24 hours.
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A DMX graphic is placed on the centre of the shirt, with ‘R.I.P’ printed above with a cross on each side - his date of birth and date of death are printed on the sleeve.
Simmons passed away on April 9 after going into cardiac arrest in hospital, and his memorial was held in the Barclays Centre last weekend - with West helping with stage design and his choir performing.
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The service was streamed live on YouTube for thousands of fans to see, due to the ‘friends and family’ policy at the memorial.
Tope Olufemi is Mixmag's Digital Intern, follow them on Twitter