Black Coffee locked in for virtual reality shows on PRISM

Black Coffee's the latest artist to announce shows in PRISM, the virtual event space from virtual reality platform Sensorium Galaxy.

The South African DJ and producer joins the likes of Carl Cox and Armin van Buuren on PRISM. For his shows - both pre-recorded and live - Sensorium will use motion-capture technology to create a photorealistic avatar.

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Black Coffee said: "So exciting to see Sensorium is leveraging the power of music and technology to bring people together. While the pandemic brought a divide in unity physically, a platform like this can reunite those connections whilst removing the physical limitations of the real world. I'm so excited to be a part of this exciting journey into the VR world."

Sasha Tityanko, Art Director at Sensorium Corporation, said: “By performing in PRISM, Black Coffee will be able to establish deeper connections with his global audience. This collaboration will equally support the creativity of Black Coffee as a producer, giving him the tools and the opportunity to create shows that aren’t subjected to the rules of the real world.”

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The Night League's Yann Pissenem is part of the Sensorium Galaxy team and said "Black Coffee’s sound and unique connection with his fans was something we could not ignore" when choosing the artists for PRISM, which is due to launch in the first half of 2021.

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Dave Turner is Mixmag's Commercial Content Editor, follow him on Twitter

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