Armin van Buuren (pictured) has announced a series of virtual performances.
Working with VR platform Sensorium Galaxy - along with The Night League (Ushuaïa Ibiza and Hï Ibiza) and High Scream, the Dutch DJ and producer will play in a new virtual world, PRISM.
The gigs will feature a photorealistic avatar of AvB, created using state-of-the-art motion capture technology, which we'll see when the platform launches early in 2021.
The Night League CEO and founder Yann Pissenem lends artist guidance on the development of PRISM. On Armin van Buuren's shows, Yann said: “Armin van Buuren is one of the true pioneers of dance music. He has dedicated his entire life to his passion and it is an honour to have him join our project and take his work to a whole new level, a new reality. The fact that Armin is joining other recently announced, huge calibre artists like David Guetta and Carl Cox clearly speaks to where the entertainment industry is heading.
"Sensorium’s PRISM is set to become the top virtual destination for music enthusiasts around the globe. Now, the intensity of Armin’s real-life performances will reach millions regardless of their physical location.”
Armin said: “The virtual environment that Sensorium is building allows artists to set their imagination free and create unprecedented shows that are impossible in real life. By not being subjected to the laws of physics and the boundaries of the real world, I can develop performances where the immersive environment becomes a part of the show, and my fans from all over the world can feel the real vibes of live shows and become active participants of the event. Utilising Sensorium's technology, this will be the closest thing fans will experience to a real show, as well as a new form of art. Can’t wait for this”
Watch the trailer for PRISM below.
[Photo: Ruud Baan]
Dave Turner is Mixmag's Commercial Content Editor, follow him on Twitter