Visiting Sainsbury's this week? You can now put vinyl in the trolley with your groceries.
The supermarket has got wax on sale from today in 171 selected stores across the UK, making the most of its resurgence according to head of music Pete Selby.
He said: "We don't see this as a novelty gifting fad but a complementary part of our existing music offer with a long term future in our stores.
"It is our aim to make the vinyl experience easy and pleasurable for our customers who are ready to re-engage with a format that resonates with them on an emotional level."
Vinyl sales are at their highest in 20 years, so it really isn't a shock that Sainsbury's has joined Tesco in providing an extra service for its music-loving customers.
Let's just hope the extra orders don't put too much of a strain on pressing plants.
Dave Turner is Mixmag's Digital News Editor, follow him on Twitter