The Real Deal reports that former Las Vegas club owner Robert Frey has just signed a 10-year lease at 427 Broadway by Howard Street in Soho. He allegedly wants to turn the 30,000-square-foot space into a weed museum.
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According to Time Out, the museum will have three floors of immersive gallery space with changing exhibitions chronicling the evolution of marijuana. It will also include high-tech design features including LED light shows, potential 4D features, and more.
The upper level will serve as an event location for lectures on cannabis initiatives, particularly around social justice and history.
The House of Cannabis will also feature the work of weed photographer Chris Romaine, local scent maker Victorine Deych and light designer and Lightchitects Studio founder Carlos Hano.
"We have so many citizens that don’t belong in jail [because of marijuana], we'd love to tell their story," Frey said to The Real Deal.
"We don't want to be in competition. We want to really help all the dispensaries, whether they want to use us to launch brands or however they see that we can help their programs."
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It is illegal for employers to test employees and applicants for cannabis use or to discriminate against those who use cannabis outside of work hours as of October 2021.
Aneesa Ahmed is Mixmag's Digital Intern, follow her on Twitter