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WAWWA release collection in response to Manchester wildfires

A reactionary ode to mother nature following an increased number of global wildfires

  • Tayler Willson
  • 16 October 2019
WAWWA release collection in response to Manchester wildfires

WAWWA Clothing’s AW19 collection is an offering created in homage to the beauty of forests, nature and wildlife following the increasing number of global wildfires.

Entitled Can’t See The Wood, the collection aims to highlight the high amount of environmental issues we’re currently facing, and the desensitisation that happens as a result.

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Imagery of the 2018 Saddleworth Moors wildfires influenced the colour palette of the collection as smoke from the blaze was visible from the brand’s office in Manchester.

Their AW19 campaign champions the outdoors by showcasing the collection on a group of friends taking a road-trip to Snowdon, escaping the city smog and enjoying the local countryside.

The apparel itself consists of casual and easy-to-wear pieces designed for everyday wear. Key pieces include the Jonah Rugby sweatshirt (featuring an organic cotton rip-stop pocket and corozo nut buttons), the Wildfire and Burnt Dip Dye Sweatshirts that represent fire against the burning night sky, as well as a selection of cotton tees and hoodies.

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WAWWA Clothing uses durable design, alongside sustainable materials to create functional garments that have a minimal negative impact on the earth. The brand are continually evolving to ensure all collections continue to meet the highest standards for environmental considerations.

Can’t See The Wood is available now from the WAWWA website.

Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

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