TikTok is testing how much users enjoy music on the platform by limiting the number of songs to be used for videos.
“This will only affect certain music and is scheduled work while we analyze how sounds are accessed and added to videos, as well as looking to improve and enhance the wider Sounds Library,” TikTok told Bloomberg.
With no genre or artists specified to be affected by this, the music industry are said to be “worrying” over this decision from TikTok and its parent company, ByteDance Ltd. as it could result in less revenue from the app.
It’s reported that music right holders are continuing to disagree with this experiment whilst TikTok see music as “one part of a broader entertainment experience.”
If the results of this test show that users do not show an interest in the music on the app, then TikTok may not pay music rights holders as much.
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Becky Buckle is Mixmag's Video and Editorial Assistant, follow her on Twitter.