In order to “strengthen its commitment to developing independent music and labels”, Beatport has announced the introduction of a new feature called “Hype Charts”.
Launching on the site in June, Beatport’s Hype Charts will give smaller labels “greater visibility” and make it easier to identify unique and upcoming music from all over the world. According to the music platform, 96% of Beatport’s music sales is comprised of independent music - adding approximately 25,000 new releases each week.
Beatport’s Chief Product Officer, Terry Weerasinghe says that the new feature will give “top billing to those shining gems that may have previously gone under the radar” and will help“encourage the DJ community to dig deeper in the store.”
Along with this innovative new feature on the website, Beatport has released a genre update which shows the platform’s top selling genres. Techno, tech house and house music come in at the one, two and three spots on the chart - followed by deep house, drum ‘n’ bass, electronica, melodic house and techno, trance, progressive house and indie dance. Check out Beatport's genre graphic below.
With their track sale revenue growing 7% this year, Beatport continues to find ways to streamline its user experience by adding new genre categories and finding various ways to promote the plethora of independent music that can be found on its platform.
Cameron is Mixmag's US Digital Staff Writer. Follow him on Twitter here