In November 2021, Snoop was reported saying on Million Dollaz Worth Of Game podcast: “I think all of Death Row should be in my hands,”.
He added: “I should be running that shit. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that.
“I think they should give me that and let me run that shit with the merchandise out, with the music all over the world. [Add] some new west coast acts.”
Snoop Dogg recorded and released ‘Doggystyle’ and ‘Tha Doggfather’, under Death Row Records before leaving them in 1998.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members,” Snoop said in a statement.
“This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”
The rapper and now label owner also has his album ‘Bacc On Death Row’ set to release tomorrow as well as is to perform is first Super Bowl halftime show on Sunday alongside Dr Dre, Eminem, Mary J Blige and Kendrick Lamar.
Becky Buckle is Mixmag's Digital Intern, follow her on Twitter