Snoop, who launched Snoop Loopz alongside Master P in August, has been asked to rename the cereal brand, though he gave no reason or details around the name change.
The brand has likely come into a legal battle with the US Kellogg’s brand Froot Loops, which has both a similar name and colourful type of cereal.
“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name,” Snoop said in an Instagram caption along with a video of him and Master P holding the cereal boxes.
“We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared. But our mission is to build diversity and economic empowerment. Times have changed.”
Snoop Dogg and Master P unveiled Snoop Loopz back in August as part of Snoop’s entrepreneurial business, Broadus Foods. With every sale of the product, Snoop committed to donating a portion to homeless charity Future Bosses.
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“There’s enough room for all of us to be successful,” he said on Instagram. “This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth.”
The rapper then called for the help of his fans to rename the brand, asking: “What do YOU think we should name our new cereal?”
“Broadus Foods is all about helping the community. They can’t stop us. It’s David versus Goliath. Master P and I got the slingshot,” he added. “This is a minor setback for a major comeback.”
Gemma Ross is Mixmag's Editorial Assistant, follow her on Twitter