We pledge to Smirnoff's Equalising Music initiative with Annie Mac, The Black Madonna and more
Violet, Rudimental and Sam Divine have also made pledges
At Mixmag we are dedicated to supporting diversity in dance music - and using our position as the world’s leading electronic music media to increase the visibility and tell the stories of artists, DJs, promoters and clubbers of every kind.
After all, dance music was born from the marginalized and the misfits of society, and club culture is at its core based on building inclusive communities – with membership based on shared passion alone.
We firmly believe that the more diverse the make-up of the industry, the richer and more exciting electronic music and club culture becomes. We’re incredibly privileged to be in a position to shine a spotlight on artists and events and talent that might otherwise be overlooked, and to help break down traditional barriers and inequities, in our corner of the world at least.
That involves everything from highlighting and celebrating incredible female and LGBTQ clubbing collectives and breakthrough artists, to supporting the work of organisations who raise up female and trans people in the industry, to giving space for the perspectives of different diverse voices in the pages of the magazine, to hiring writers and photographers and staff from different backgrounds and demographics, and even to seeking out and acknowledging those originators of electronic music and club culture who have previously been overlooked because they didn’t fit the accepted narrative.
And it also includes our formal commitment – since 2016, when we first helped shape the Equalising Music initiative – to giving an equal balance to our artist coverage, from our front covers to our new artists slots. Of course it can’t stop there. As Annie Mac said at the launch of the Equalising Music Pledge, “We are all acutely aware of the enormous contribution women make to this business, and yet there’s still so much work to be done to ensure they’re embraced and championed, both in front of and behind the scenes."
We’re delighted to join Annie and many others and re-affirm our pledge to continue to support the Equalising Music initiative with a new commitment: to equalizing the balance of our Mixmag Live events between male and female artists. From the DJ booth to the dancefloor, our diversity is our strength.
Check out a list of pledges below.
I’m delighted to be asked to spearhead the Smirnoff #EqualisingMusic pledge endorsed by @KeychangeEU. The music industry is still embarrassingly lopsided in terms of gender parity.. #Partner pic.twitter.com/bs5vi1cW7c
— Annie Mac (@AnnieMac) 20 February 2019
We’re joining the likes of Annie Mac in committing our pledge for women in music for #InternationalWomensDay.
— FFRR (@FFRRecords) 8 March 2019
Ours is to work with more female creatives across the label: designers, artists, animators & more. Get in touch if you are one!#EqualisingMusic @KeyChangeEU @Mixmag pic.twitter.com/AUjZcL38pk
I pledge to lead by example and book gender balanced lineups without artistic compromise for my We Still Believe shows, showing that we don't have to choose between EQUALITY and QUALITY!@AnnieMac @SmirnoffEurope #Partner #EqualisingMusic #WeStillBelieve pic.twitter.com/pb3kZT9KGT
— THE BLACK MADONNA (@blackmadonnachi) 14 March 2019
We’re proud to be involved with the likes of @AnnieMac @FFRRecords & @KeychangeEU, as part of the #EqualisingMusic campaign. We pledge to sign a female identifying artist this year, to help close the gender gap within the dance music industry. @SmirnoffEurope #BeTheChange pic.twitter.com/EVQlGrIanG
— Skint Records (@skintrecords) 13 March 2019
We pledge to sign a new female artist to our record label @MajorTomsMusic and add them to our live show
— Rudimental (@Rudimental) 20 February 2019
What will you pledge? @SmirnoffEurope #EqualisingMusic #Partner @KeychangeEU pic.twitter.com/ClzQqO2009
I pledge to use a female designer to work on my @PrettyWeirdUK brand this year #EqualisingMusic #Partner @KeychangeEU pic.twitter.com/TbS9unv4l9
— Chloé (@DJBarelyLegal) 26 February 2019
My #EqualisingMusic pledge is that i'm going to ensure I use an equal split of men and women to remixers moving forward and continue to support female artists in any way I can, next up = @alinkatwirl @laurenflax Flax & @zombiesinmiami @smirnoffeurope @keychangeeu pic.twitter.com/dMLCLRZlIi
— Jozef K (@Jozef_K_DJ) 1 March 2019
We pledge to continue working with inspiring, female creatives on our music, videos & artwork. As two female friends/creative partners,being surrounded by inspiring women is so important to us.When women r supportive of each other, it’s magical #EqualisingMusic @KeychangeEU pic.twitter.com/tLz4LiipeW
— EKKAH (@EKKAH) 21 February 2019
for the rest of my career i pledge to continue to hire more female techies, sound engineers, and tour manager's along with me on tour!! i challenge everybody in the music industry to get involved with making a significant pledge too #equalisingmusic @keychangeeu pic.twitter.com/asWa0ORMoz
— Becky Hill (@BeckyHill) 25 February 2019
I’m joining @AnnieMac amongst others in the gender equality movement across the music industry!
— ▼ Sam Divine ▼ (@samdivine) 22 February 2019
My pledge is to collaborate on a record with an emerging female artist. Tell me what you are going to do. We can all make this happen! #EqualisingMusic @SmirnoffEurope @KeychangeEU pic.twitter.com/zPwcezslq6
I challenge everyone in the music industry to pledge to do one thing to support gender balance in 2019.
— B.Traits (@BTraits) 20 February 2019
See my full pledge on Facebook here:https://t.co/nSgw72eIiu
what do you pledge to do?
#EqualisingMusic#Partner@KeychangeEU
i join my voice to the #EqualisingMusic initiative 2keep pushing 4 intersectional representation in music to destroy the idea that this is a man’s world. my pledge is to keep releasing mostly music by womxn + non-binary folks in my labels in 2k19 +beyond@prsformusic @Keychangeu pic.twitter.com/f821GU1YrQ
— Violet / naive (@violetakaviolet) 28 February 2019
Happy International Women’s Day! Here is our pledge for the #equalisingmusic campaign. #internationalwomensday #k1management https://t.co/NAAPAEE4y0
— LEFTWING : KODY △ (@LeftwingKody) 8 March 2019
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