On Friday August 14, Secretsundaze co-founders Giles Smith and James Priestley played a six-hour livestreamed set at Oval Space to raise money for their crowdfunding campaign.
The East London-based record label, promoters and community studio space has been hit hard by the COVID-19 crisis; they say in their crowdfunder that 90% of their income comes from putting on live events, and they recently had to leave their studio due to property development in the area. Secretsundaze have been putting on events in London for over two decades.
On the crowdfunder, there are several donation tiers available, from £10 to £1,500, with a range of different rewards available including: a digital copy of the entire Secretsundaze release library; t-shirts; tote bags; guestlist for life; and a free DJ set from one of the Secretsundaze DJs.
With the money that is crowdfunded, Secretsundaze are planning to source a new studio space where they can offer formal training and mentorship to young people wanting to get into electronic music. The money will also secure the future of Secretsundaze as a label and promoter.
Smith and Priestley commented, “We’d like to take this opportunity to thank everyone who’s donated, shared and supported the crowdfunder so far. The kindness and messages of support from our friends and the wider dance music community has been overwhelming and humbling. Having said that, there’s still a long way to go for us to reach our target, and whilst the livestream is free to watch, we’d kindly ask those that can afford it to make a pledge if you choose to lock in.”
Jemima Skala is Mixmag’s Weekend Editor. Follow her on TwitterRead this next: Get the best of Mixmag direct to your Facebook DMs