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Nike and Virgil Abloh have teamed up on a sneaker book, ICONS

ICONS documents Nike and Virgil's project of reinventing some classic Nike sneakers

  • Dave Turner
  • 12 February 2021
Nike and Virgil Abloh have teamed up on a sneaker book, ICONS

Nike and designer Virgil Abloh have teamed up for a sneaker book, ICONS.

In ICONS, Nike and Virgil reinvent 10 of the sports brand's most iconic trainers as part of collaborative project The Ten, which London-based design studio Zak Group was involved in. The trainers given a new lease of life include the Air Jordan 1, Air Max 90, Air Force 1 and Air Presto. Each of the shoes is part of the Off-WhiteTM c/o Nike collection.

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ICONS shows Virgil's creative process in recreating the shoes, from showing text messages between himself and the team at Nike to the early prototypes.

Publisher Taschen describes Virgil's inspiration as "Dadaism, architectural theory, and avant-garde happenings" and says that "he analyzes what makes each shoe iconic and deconstructs it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once."

Others featured in the book - "a two-part compendium, equal parts catalog and conceptual toolbox" - include Nike’s Global Editorial Communications Director Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson.

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ICONS is released in April 2021 and will cost £60. Pre-order it here.

Dave Turner is Mixmag's Commercial Content Editor, follow him on Twitter

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