The website promises to provide “one-of-one NFTs of all your favourite songs,” which can then be used to “build a unique playlist and join artist communities”.
“Members build their Hitlist of their favourite songs, get on leaderboards, and receive in real life value such as access and experiences with artists,” read the website’s description.
While the website flaunted hundreds of NFTs from artists all over the world including bands, producers, DJs, and solo singers, it appears that none were asked for their express permission.
Several musicians spoke up about the unusual scenario on Twitter. “Please don't buy any NFTs you see of anything related to my music or my labels, on that HitPiece site or wherever. It's all a scam,” said I Love Acid founder Posthuman.
Please don't buy any NFTs you see of anything related to my music or my labels, on that hitpiece site or wherever. It's all a scam.— Posthuman (@posthuman) February 1, 2022
“Actually, just read the first five words of that tweet and save yourself a load of trouble,” he quipped in a follow-up tweet.
Other producers clocked on to the website’s illegal endeavours and tweeted about their own music: “shit, they're selling my shit on there too. never signed up to anything NFT related man,” said 'Reflection' producer Loraine James.
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HitPiece eventually responded to the public outcry on Twitter, where they posted a short statement claiming that all musicians would be paid for any sales.
“Clearly we have struck a nerve and are very eager to create the ideal experience for music fans,” the statement starts. “To be clear, artists are paid when digital goods are sold on HitPiece. Like all beta products, we are continuing to listen to all user feedback.”
HitPiece is currently unavailable to browse.
Gemma Ross is Mixmag's Digital Intern, follow her on Twitter