Hip hop greats such as LL Cool J, Nas, Lil Kim and Chuck D attended a ceremony that marked the construction launch of the Universal Hip Hop Museum last week.
News of the museum's planned opening broke in 2019, and now the build is officially underway.
Read this next: 20 early and rare track's from hip hop's best producers
The museum is set to open in 2024 - and is part of a $349 million redevelopment project in South Bronx.
Bronx Point, the project’s first phase, aims to deliver affordable housing alongside community services such as the planned museum.
Read this next: A new book celebrates hip hop's best producers
LL Cool J spoke to AP on the day of the ceremony, saying: “Hip hop made me believe that anything was possible.
“This was like the first time where I felt like, ‘Wow, it’s possible to be powerful. It’s possible to be somebody. It’s possible to have meaning in this world.’”
Read this next: 20 of the best early-90s hip hop samples
New York Governor Andrew Cuomo announced back in 2019 that a $3.5 million grant would go to funding the museum.
Find out more here. Watch footage and check out images of the ceremony below.
Tope Olufemi is Mixmag's Digital Intern, follow them on Twitter
REALLY DIGGING HIP HOP: Musical luminaries including @LLCoolJ @Nas Grandmaster Flash (@DJFlash4Eva) and @FatJoe were in the Bronx for a ground breaking ceremony, that launched the campaign for a new Universal Hip Hop Museum. pic.twitter.com/oN48eNkRlH— AP Entertainment (@APEntertainment) May 21, 2021