Hip hop trio Juvenile, Mannie Fresh and Mia X have released a new version of Juvenile’s 1998 hit ‘Back That Azz Up’.
‘Vax That Thing Up’ is a comical take on the 90s party anthem, urging people to go and get the vaccine as part of a collaboration with BLK, a dating app for Black singles.
Hailing from Louisiana, the rap trio came together on the track to rendition the original tune which saw 4 million copies sold worldwide.
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“I just wanted to do something positive for my people and to stand in the front to show that I’m willing to sacrifice my life, not just for me but also for my family,” said Juvenile on the new track.
“We don’t know what we’re facing right now but we really do all need to be vaccinated so we can continue to do our thing and survive.”
In an effort to encourage younger people to get vaccinated, Juvenile jokingly raps about herd immunity, while Mia X sings “if you wanna get sticky and hot, go, go, go, go get the shot”. This year, dating apps have been backed by the White House to push vaccinations.
BLK is joined by apps such as Hinge and Tinder offering incentives to those who get the jab, gifting premium services to anyone fully vaccinated.
Jonathan Kirkland, head of brand and marketing at BLK said: “We have a direct line to the audience that needs to internalize this message. The song may be playful and fun, but the underlying message is as real as it gets.”
Watch the video for the new track from Juvenile, Mannie Fresh and Mia X below.
Gemma Ross is Mixmag's Digital Intern, follow her on Twitter