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Instagram has started to remove likes

The platform is running trials in countries across the world

  • Dave Turner
  • 18 July 2019
Instagram has started to remove likes

Instagram has started removing likes on posts as part of a trial for changes on the platform.

The social media network hopes that by removing likes, people will feel less "pressure" around the content they post.

Insta is currently testing out the change Australia, New Zealand, Ireland, Italy, Japan and Brazil, with the words 'and others' following a username of who has liked the content, instead of a number. People will still be able to see the number of likes of their own content.

Mia Garlick of Facebook Australia and New Zealand said: "We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love."

This trial follows a similar one which took place in Canada in May.

Dave Turner is Mixmag's Commercial Content Editor, follow him on Twitter

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