Heardle, the music Wordle, has been obtained by Spotify
The streaming giant has purchased the online teaser game for an undisclosed amount
Spotify has announced today (July 12) that it is acquiring viral music game Heardle, for an undisclosed amount.
The deal comes as Spotify pushes toward becoming a more interactive app, incorporating live-streaming and video, in order to get a broader audience and revenue.
Launched in March this year, Heardle is a Wordle-type game for music lovers, where music fans must guess the song of the day.
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Players must figure out the answer of that day in as few tries as possible. Snippets of the song are given as clues to the player.
Players are given six attempts, the same amount of attempts as in Wordle, to guess the Heardle song of the day. Each song clipping gets progressively longer to try and give the player more to work with.
Spotify claims that the game has “millions” of users on its website, but has not provided any more details or specifics.
The newly acquired Spotify game will remain as a standalone feature on its website, and it will still be available for free. The main difference is that users will now be able to listen to the full.
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The game is currently available in the U.S., U.K., Ireland, Canada, Australia and New Zealand.
Jeremy Erlich, Global Head of Music at Spotify said: “We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans.
“Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”
Read this next: There's now a footwork version of viral game 'Heardle'
In other music guessing game news, a new version of 'Heardle' has been made for footwork lovers, containing tracks from across the genre for fans to guess in the shortest time they can.
Footwork Heardle, created by Twitter user FootworkMonitor and Sophie Morrison is similar to Heardle, but only plays footwork.
You can play Heardle here.
Aneesa Ahmed is Mixmag's Digital Intern, follow her on Twitter