Their latest collection is explorable by a Google street view-style map that has the user searching through a suburb with models clad in clothes from the collaboration.
The map features hidden clues from the lookbook for users to find and explore, and ‘micro-narratives’ hidden throughout the world as you browse the clothes.
The collection features hoodies, polo shirts, T-shirts, bomber jackets and shirts. Bringing bold colours and Simons’ signature fits to classic Fred Perry styles.
The first installment of the collaboration dropped on February 14 but in case you missed out, the second drop of items will land on the 14th March.
View the collection here.
Harry Lye is a freelance writer, follow him on Twitter
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