Deadmau5 calls out an "asshat" who stole his cube set-up - News - Mixmag
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Deadmau5 calls out an "asshat" who stole his cube set-up

Plagiarism and "a massive lack in creativity"

  • Sydney Megan Jow
  • 16 September 2016

Deadmau5's famed cube set-up has become synonymous with his brand image. The larger than life stage installation, created by the same team behind Daft Punk's pyramid, debuted at Coachella 2010 and has since become one of dance music's most recognizable productions.

Last night, Joel Zimmerman discovered a DJ named Erik Fink had brazenly ripped off his cube concept with his own low-quality version when a fan attending a show brought it to his attention.

mau5 was taken aback by the obvious copy and questioned the fact that anyone would actually try and pull such a stunt before tweeting: "It's pretty frustrating to spend millions of dollars on an idea that sets you apart only to be poorly replicated by someone else... much less the insane amount of man hours, technology, and development that went into it. It's heartbreaking really."

Fink, who happens to be Krewella's former tour manager, fessed up to the plagiarism and admitted that he was the sole individual to blame for the ripoff. Ironically, long before the kerfuffle on Twitter, Fink had Tweeted his own forewarning: "1. Never get involved in a land war in Asia. 2. Never take a shot at deadmau5 on Twitter. You won't win either. You will be destroyed."

See a side-by-side comparison of Deadmau5 and Eric Fink's cube stages below.

Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here

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