US DJ and producer Chrissy is launching a brand new label, Maximum Airtime; the imprint's first release, 'It's Time To Dance' - which is a collaboration between the newly-minted label head and Chicago artist Mister Wallace.
The new imprint, which launched on Friday (August 11), will focus on digital only, eclectic singles — with the label's bio describing it's upcoming roster as "forward-thinking, genre-hopping, fun and euphoric bangers that bridge dance music’s disparate communities and sounds."
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The former Smart Bar resident shared the news on Instagram, writing: "Big news everybody! I'm launching a new record label TODAY that's called Maximum Airtime"
The first single on the imprint, 'It's Time To Dance', is a dancefloor-centered track combining elements of juke, grime, hip house and everything adjacent — with both Chrissy and Mister Wallace having teased the track in their sets this Summer.
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In a declaration of intent towards the label's genre-defiant intentions, the pair have enlisted Mexico City speed star Paurro to create a fiery techno rework of the track — as well as an instrumental and accapella version.
You can buy 'It's Time To Dance', and keep up to date with upcoming releases, on Maximum Airtime's Bandcamp, here.
1. 'It's Time To Dance'
2. 'It's Time To Dance' (Paurro remix)
3. 'It's Time To Dance' (Instrumental)
4. 'It's Time To Dance' (Acappella)
Megan Townsend is Mixmag's Deputy Editor, follow her on Twitter