Big Dada - the ‘90s imprint now distributed by Ninja Tune - has announced the launch of their new editorial series featuring essays from four Black/POC artists.
Continuing on the pledge to “form a community that champions, shines a light on, supports & nourishes the music & artists”, Big Dada has now relaunched as a label run by minority ethnic artists following their new mission statement.
For the first instalment, multimedia artist Imani Mixon has released her new column series ‘Whole New’. Focusing on the art surrounding music videos, Mixon spoke to three Black video directors and produced essays on the topic.
“Music videos are a medium for Black artists to mark their own territory and make their own rules. As songs become shorter and virality becomes imperative, it’s no secret that music video culture has changed,” she said on her new column series.
“At a time when the industry has experienced staggering losses and pauses, we have witnessed the rise of talented Black filmmakers who lend their cinematic expertise to the art form of music video directing."
Yaya Bey also released a one-off essay in contribution to the new series.
Across the next year, Big Dada will continue to feature Black and POC artists in an effort to amplify radicalised voices.
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The next instalments will come from Ash Lauryn and Stephanie Phillips who will contribute four essays each on a mixture of topics surrounding minority ethnic musicians and artists.
Read “These 3 artists are making music videos cool again”, and find out more about the new editorial here.
Gemma Ross is Mixmag's Digital Intern, follow her on Twitter