Everybody has their own creative process. Some people find they’re most creative at the rise of dawn, some people’s creativity levels are through the roof once the clock strikes midnight. It doesn’t matter when you’re most creative, all that matters is that the creative process ends in something to shout about. That could be a track, a whole album’s worth of material, an incredible DJ set or radio show.
We’ve teamed up with vape brand Vype for Women In Creativity, a series in which we speak to three women DJs and producers - SYREETA, Moxie and NAINA - to find out all about their creative processes. The pandemic over the last year has meant no gigs and no travelling, so these artists have had time to get creative away from DJing in nightclubs or at festivals. This has meant more time making tunes, recording at-home DJ sets, playing on the radio, running a label or seeking inspiration from nature, fresh talent or art.
Women In Creativity isn't just interviewing DJs at the top of their game. The series is also a competition in which there is a Macbook Pro and Ableton Live 11 up for grabs. Just imagine what you could create with those. For information on how to enter the competition, which is running until March 22, head here.
For the second edition of Women In Creativity, we spoke to SYREETA, a resident at He.She.They, the London party and collective promoting diversity. We profiled her as one of 20 Black UK house artists you should know about, an inclusion she’s earned through high-energy sets packed with soul, groove and delectable house flavour. Her Home Session in The Lab is a perfect example of this.
In Women In Creativity, SYREETA talks about her creative journey and preparation for a DJ set, explaining her track selection all depends on where it is and what time the set is. “My creative journey depends on the show I’m playing at. The set time obviously plays an important part, the line-up, the type of venue. Finding music for a festival in the daytime or finding music for a closing set in a warehouse is completely different.”
She also talks about what inspires her to make a track. “I’m a bassline girl. I love bass, so I’ll probably find a super cool bassline that I love and then work backwards from there. Then add in a kick, get the hats in and then find a super cool sample to go with it.”
SYREETA also tells us how she plans a DJ set, touching on her love of classic house, techno and garage, reveals when she is at her most creative, where she is most creative and gives advice for the next generation of creatives.
Watch SYREETA in Women In Creativity below.
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