Prada Extends focuses its mission on local artists consisting of four DJs and four visual artists to create physical intersections in which people, ideas, and aesthetics connect. The project aims to unite “a diverse selection of emerging talent, celebrating the creative cultures of the selected city.”
Richie himself proposed the name "Extend" as he said: “I like the name EXTEND. Prada extending outwards, connecting to people and being a catalyst to bring communities and creatives together, interconnecting the like-minded. I can imagine that each event focuses in on a local scene, the details within it, and pushes it outwards further than originally imagined.”
Recently, Richie also creatively led the soundtracks for Prada’s Spring/Summer 2021 Womenswear and the Fall/Winter 2021 Menswear presentations combined with the release of tracks, 'Narcosis' and 'Spektre'.
To capture the event through the eyes of Richie, Prada have released a docu-film of the event which you can view here.
Becky Buckle is Mixmag's Digital Intern, follow her on Twitter