Dutch marketplace platform TicketSwap launches in the UK
The Dutch retailer, which allows peer-to-peer ticket sales, limits mark-up to 20%
TicketSwap has expanded to the UK, offering customers the opportunity to buy and resell event tickets.
Dubbed as a “safe and easy” way to exchange tickets, the company claims to protect people from overpricing and fraud. Despite only just launching in the UK, the platform already has 1.5 million users across Britain and Northern Ireland.
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Tickets from concerts to day trips are available upload to the site, with TicketSwap limiting markup from the original sale price at a maximum of 20%.
Operating since 2012 the site has also opened up in Sao Paulo, Stockholm, Berlin, Paris, Madrid, Milan and Krakow.
Hans Ober, CEO of TicketSwap said in a statement: “We’re delighted to formally enter the UK market, having already built a huge community of more than 1.5 million dedicated live music fans over the last few years.”
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He added: “It’s clear there is a need for another innovative resale platform in the UK, and we look forward to working alongside the most respected and innovative brands in live British music to get as many fans to the artists and shows they love as possible.”
In September, investigation made between ITV News and FanFair Alliance revealed that ticketing resale site Viagogo have been selling the majority of festival tickets through just three traders.
After anaylising 11,000 ticket sales it was discovered that two-thirds were sold by three traders, making between £730,000 and £1.7 million.
Becky Buckle is Mixmag's Video and Editorial Assistant, follow her on Twitter