Presenting the END. x Converse ‘Blueprint’ Pack
An exploration of two Converse classics, twisted and reinvented
Presenting their first collaborative output this season, END. and Converse team up to offer the “Blueprint” pack.
A reconfiguration of the iconic Jack Purcell and Chuck Taylor 1970 High, this release fuses END.’s history as a retailer, with Converse’s heritage and quintessential American sportswear appeal.
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Inspired by the original plans for END.’s flagship store in London’s Soho district, the ‘Blueprint’ pack charts the similarities between footwear and architectural design processes.
Embellished with contrast stitching and printed grid patterns, the trainers are designed to emulate the aesthetic properties of a floor plan. Detailed with dual-branded insoles, a grid print to the interior reflects the design process further.
Underfoot, a translucent outsole completes the look, serving up a contrasting pop of emerald green and a final representation of the trainer’s visual language.
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Housed in a bespoke emerald green box that mimics the aesthetic of the trainers, END. and Converse pay homage to the all-important planning stages of design.
The END. x Converse “Blueprint” Pack will launch online at END. on 1st February 2020.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter