Pop Trading Company release SS20 lookbook
The Amsterdam-based brand combine late 90s and early 00s for their latest collection
Dutch skate wear connoisseurs Pop Trading Company have released their latest lookbook for SS20, a neat collection of reworked and re-imagined Pop classics.
Combining late nineties heritage with an early noughties techy skate vibe, the collection resembles old and forgotten brands like Axion, Fourstar and Alphanumeric.
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Logo staples, stripes, technical jackets and the introduction of some knitwear pieces, Pop’s SS20 is about showcasing reworked replicas of iconic pieces from an era in skateboarding that shaped the Pop founders’ current out look at aesthetics.
Pop has collaborated on two pieces of apparel with Amsterdam artist Delta too, someone who they’ve worked with on previous projects too. You’ll also find some van Gogh references scattered throughout the line. See some images from the lookbook below.
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Pop Trading Company’s SS20 collection drop 1 releases on Saturday February 1st and will be available at the Pop Amsterdam store as well as online at poptradingcompany.com and at select retailers such as END and Goodhood.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter
