Brooklyn nightlife staple RINSED has announced the inauguration of a new label called The Umbrella.
For the better part of five years, the event production team has thrown covert and artfully-curated warehouse parties boasting the likes of Pearson Sound, Bambounou and French Fries as well as the Detroit group Inner City.
Building their name further, The Umbrella imprint intends to collapse the distance between the experience of a live event and casual at-home listening by pairing each release with a party. The label announcement also came tagged with its first single by Dinamo Azari from the ‘G.O.D. Vol 1’ compilation.‘G.O.D. Vol 1’ will be available for download February 29 with a follow-up party to be held on March 4. Ahead of those dates tickets can be bought in advance here, and the Sylvermayne featuring Dinamo Azari track ‘Jadehelm’ can be heard below.
DeForrest Brown is Mixmag's East Coast Editor. Follow him on Twitter