New Era Carnaby Street Store Opening

The new store is kitted out in sleek metal fixtures, similar to those used in MLB batting cages and features a large NY feature made of red and white baseballs.

As well as stocking headwear, MLB and NFL apparel will be available as well as the chance to get your hat embroided with a name or phrase of your choice exclusively in store.

The brand has recently announced the launch of its My New Era option, which allows you to create a custom hat from start to finish. Visiting the store gives you the option to get a feel for the fabric swatches and see them close up, while creating your hat.

The new flagship store is located at 40 Carnaby Street, London W1F 7DU.

For more information, visit the New Era website.