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Check out Reebok Classic and Kendrick Lamar’s new campaign

The campaign pays homage to both parties' roots

  • Lewis Munro
  • 2 February 2017

Following the release their collaborative take on the Club C Capsule, Los Angeles rapper Kendrick Lamar and Reebok has teamed up to create a campaign that pays homage to the popular court silhouette.

Shot in 35mm film by acclaimed director Nabil, the campaign sees Kendrick holding court in front of a projection of his high school, Compton High’s tennis court, sporting the Spring/Summer men’s Club C 85 Tonal Gum.

Check out footage from the shoot below or head over to Reebok to shop the unisex collection.

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